Posts Tagged ‘media use’
Sources of information, salience and novelty, and belief reversion
In this year’s MAPOR panel, Ken Blake’s presentation looked at belief that Barack Obama was born outside the United States, and Doug Hindman talked a bit about right-wing denial of the September unemployment numbers from the Bureau of Labor Statistics. Both issues are good example cases for a phenomenon that we might call belief reversion.
Filed: Super Special Questions || 19:51, November 23 || No Comments »
Survey of iPad owners
Business Insider conducted a survey of iPad owners with some interesting findings:
- Nearly 50% use their iPad for two or more hours a day
- About 29% use their iPad as their primary computer
- About half of iPad usage is browsing the web and watching videos — i.e., consumption behaviors — but about a quarter is e-mail and social networking, which mix information consumption and expression (interestingly, when you reach the end of the survey results you’re pointed toward a piece called “10 Ways People Are Using The iPad To Create Content, Not Just Consume It”)
- News content is accessed roughly equally via outlets’ web sites (37%) and their dedicated iPad apps (34.7%)
- Users read books more with Kindle (50%) than with iBooks (42.4%)
- About a fifth of iPad owners have a 3G model but don’t have a data subscription for it
No info seems to be available about how the survey was conducted, so take it with a grain of salt.