Posts Tagged ‘media use’
In this year’s MAPOR panel, Ken Blake’s presentation looked at belief that Barack Obama was born outside the United States, and Doug Hindman talked a bit about right-wing denial of the September unemployment numbers from the Bureau of Labor Statistics. Both issues are good example cases for a phenomenon that we might call belief reversion.
Filed: Super Special Questions || 19:51, November 23 || No Comments »
Business Insider conducted a survey of iPad owners with some interesting findings:
- Nearly 50% use their iPad for two or more hours a day
- About 29% use their iPad as their primary computer
- About half of iPad usage is browsing the web and watching videos — i.e., consumption behaviors — but about a quarter is e-mail and social networking, which mix information consumption and expression (interestingly, when you reach the end of the survey results you’re pointed toward a piece called “10 Ways People Are Using The iPad To Create Content, Not Just Consume It”)
- News content is accessed roughly equally via outlets’ web sites (37%) and their dedicated iPad apps (34.7%)
- Users read books more with Kindle (50%) than with iBooks (42.4%)
- About a fifth of iPad owners have a 3G model but don’t have a data subscription for it
No info seems to be available about how the survey was conducted, so take it with a grain of salt.