Her likes are real, but she is not


OMG cant wait 2 have sum Kraft Anything Dressing & Welch's Fruit Snacks 4 dinner lol

Facebook’s business model, like that of Amazon, Google and myriad other network-driven companies, depends to a great extent on having good predictive algorithms for what their users will respond positively towards. Amazon uses characteristics about you and your past purchases to show you things that maybe you’ll want to buy; Google and Facebook want to show you ads that will be relevant and effective.

But with Facebook, it’s not just ads; they also use algorithms to determine what things you might want to like, what events you might be interested in, and which people you might already know. Generally, when those people come up for me, they’re people who have some connection to my family, school and work networks — I may know this person, and Facebook tells me we’ve got 12 mutual friends. Occasionally, though, I get people that I have no clear connection to, and sometimes I’ll click through to see if it’s someone I’m connected to locally or through some group.

Today I got the one seen in the screenshot to the right (names and images obscured). Who is this? It’s a young lady who apparently graduated from Lyndon High School in Lyndon, KS, in 2010; she has three Facebook friends. She has an extremely common last name, which is shared by two of her friends. Two of her friends are also part of the Lyndon High School network. Now that seems weird. Needless to say, I don’t know her. I’ve spent a total of about nine hours in the state of Kansas, and none of it in Lyndon, which is about 30 miles due south of Topeka.

But check out the things she likes: PetSmart, Honey Bunches of Oats, Seattle’s Best Coffee, etc. Everything she likes is a retail store or a consumer product in the food and beauty sectors. How many 20-year-olds do you know that have three Facebook friends and like Snausages? So I’m pretty sure this is a bot, designed to get slow-witted, 30-something men to check out how Country Time Lemonade can bring a little excitement to their lives. This is a pretty interesting tactic if that’s what it is, but you’d think a cross-promotion with a record label and a TV network would make the thing look a lot more realistic.

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